All the information below is in line with AIA Best Practices. For more information, you can view this link for AIA "Best Practices in commissioning architectural photography."
Q: What information do you need in order to get an estimate?
• Assignment description: What rooms/spaces do you need shot? What architectural elements, or design features would you like to highlight? Do you need any twilight photos? Approximately how many photos do you need?
• How will the images be used: documentation, portfolio, editorial features, advertising, design competition submissions, websites and so on.
• Cost savings with Multiple-Client Agreement: Are there any other parties, such as contractors or consultants on the project, who may want to use the photos?
Q: How does pricing work?
3 separate fees are usually incorporated into the total cost.
Creative Fee - This component reflects the time and skill it takes to complete the assignment, including preproduction & postproduction.
License Fee - The license is an agreement between photographer and client as to the usage rights that have been granted for a given project. It might help if you think of the license as a lease and the usage rights as the terms of that lease. When a photographer gives their images to a client, they are not selling images to them, but rather, renting. Because each client is unique and has such varying demands for images, photographers can't rely on a fixed rate to cover all these variable possibilities.
Expenses - Because I have spent years figuring out tricks to be able to handle most shoots myself, my expenses are usually not much for local shoots. In certain circumstances there may be a need to rent extra equipment or hire an assistant. There also may be a fee to cover any travel expenses.
Q: Can I use the photos wherever I want?
You can only use the photos for the purposes agreed upon. A basic licensing fee covers general marketing collateral, including website, brochures, displays, award submissions, smaller social media campaigns, etc.. If you decide later you want to use the photos for a print ad campaign, you may need to purchase a separate license for that
Photographic reproduction has always been a valued means of income for photographers. These days the fees charged for reproductive use of photographs are based upon how widely and how often the photographs are to be used. The dollar amount is also commensurate with the profit the user will realize with their use.
For example, an architect in a small office using photos in portfolios and award submissions will pay a lower rate for usage than would a window manufacturer using the photos in a national print ad campaign costing hundreds of thousands of dollars. Broader usage increases the value of an image, and fees are adjusted accordingly. licensing works the same way in the music and film industry. A musician will charge more for usage rights if it is to be used in a Nike commercial than if it is to be used on a small podcast.
Q: Someone gave me your photos. Can I use them?
Please contact us first. You will most likely need to purchase a license for usage rights. Whomever gave you the photos does not own them, but leases them from us. The photographer always remains the owner of the copyright.
Q: How can I save money by bringing other parties in that would also like use of the photos?
Gathering multiple parties to go in on the shoot is a great way to save money. We recommend that you contact other companies involved in a project BEFORE your next shoot to gauge their interest in participating in the photography. This way, we are able to decrease our per-client pricing.
Keep in mind, however, that one firm may have unique image needs, so not all photos can necessarily be utilized by everyone. We work diligently to make sure each participant has the specific images they require while giving a financial break for any images used by multiple firms. A multiple-client agreement saves us time, so every party will receive at least a 15% discount even if no one else needs the images they need.